Adding text over irregular backgrounds: A simple guide

A sign on a wooden fence that says "This way", pointing to the right Photo by Jamie Templeton on Unsplash

Adding text over images or videos is important for creators, marketers, and social media users. But when the background is irregular, like a busy image, colorful backgrounds, or dynamic video, it can be tricky to make the text meet WCAG’s color contrast ratio without ruining the overall look. In “The essential guide to inclusive font” we touched on the subject of adding text over irregular backgrounds. But let’s dive deeper into this subject to see what avenues we can take to make your content inclusive to all customers. In this guide, you’ll learn how to add text over irregular backgrounds, helping you create amazing visuals that catch attention and deliver your message effectively, while still meeting WCAG’s minimum contrast ratio. Let’s get started!

Choose the right font style and color

Picking the right text and font is important for making sure people can read your text and that it looks good with the background. Here are some tips:

  • Use fonts that are easy to read no matter the size you use. Keeping it simple!
  • Choose a font style that goes well with the mood and theme of your content.
  • Try different font colors to find the best contrast with your background.
Hello World! written in fancy but hard to read text
Some decorative fonts can be very hard to read
Remember, all your text needs to meet WCAG’s minimum color contrast. When dealing with gradient backgrounds, testing color contrast becomes a bit trickier. Here's what you need to do: test the lightest and darkest colors of the gradient surrounding your text against the text color. 

Decide where to put the text

Finding the right place for your text is crucial so that you have sufficient contrast to the background. Follow these tips:

  • Look for areas with a solid color or empty spaces where the text can stand out.
  • Use grids or tools that help you line up your text neatly in every screen size.
  • Consider how much text to include. Your statement may take up more space in other languages.
"Creativity is imagination having fun" written next to a mason jar with paint brushes. Photo by Debby Hudson on Unsplash
Your text (in English), fits perfectly in the empty space
"Creativity is imagination having fun" (translated in Spanish) overlapping the irregular background of paint brushes. Photo by Debby Hudson on Unsplash
Your translated text (in Spanish) can clash with the same irregular background

Create contrast

To make your text stand out, you need to have sufficient contrast from your irregular background. Here’s how:

  • Avoid adding text on backgrounds with too many colors.
  • Add an additional opacity layer between the text and your irregular background to make it easier to read.
  • If an opacity layer won’t do, try adding a border or outer shadow to your text to meet minimum color contrast.
Man hugging his dog overlooking a forest creating an irregular background
Photo by Eric Ward on Unsplash
A dark opacity layer has been added to make it easier to read the text
If you're using light colored text, use a dark opacity layer. For dark text, use a light opacity layer.

Sidestep your irregular backgrounds

The safest option avoid using text over irregular backgrounds. Give these techniques a try:

  • Add a container with a solid background for your text onto your image.
  • Assign your text to a portion of your grid that will not overlap with your irregular background
  • If all else fails, avoid using irregular backgrounds.
Protestors with signs, caption says "Customers protesting text on irregular backgrounds"
Photo by Kayla Velasquez on Unsplash

Conclusion

Adding text to irregular backgrounds requires some thought, but with the right approach, you can create captivating visuals that effectively convey your message. By choosing the right font style and color, placing it carefully, creating contrast, and considering simpler approaches, you’ll achieve great results. With practice and creativity, you’ll master this skill and make inclusive content for all your customers to enjoy. So, go ahead, experiment, and let your imagination run wild!